Alfirdaws Marketplace Platform
A scalable cultural marketplace platform connecting buyers and sellers within the oriental lifestyle ecosystem.
Client
Mohamed Achahbar
Services
Marketplace Platform Development, Cloud Migration
Industry
Online Marketplace & Advertising
Timeline
July 2022 – Ongoing
About project:
Alfirdaws is a digital marketplace built to serve the oriental lifestyle and cultural community, connecting buyers and sellers across categories such as fashion, religion, gastronomy, travel, and events.
The platform provides a structured advertising marketplace where businesses can promote their services and users can discover culturally relevant products and experiences.
TechExtensor partnered with the client to build a scalable web platform with multiple management portals, enabling efficient advertisement management, campaign control, and customer interaction.
What we did:
Strategy & architecture
We designed a cloud-based marketplace architecture capable of supporting large advertisement listings, fast search capabilities, and scalable user management.
The platform architecture focused on high performance, reliable data processing, and a smooth user experience across the system.
Implementation & impact
Our team developed the core platform including the public website, customer portal, and manager portal, allowing businesses to publish and manage advertisements while users can easily search and discover listings.
We migrated the platform from a traditional FTP hosting setup to Microsoft Azure, significantly improving system performance and reliability.
We also optimized APIs and SQL queries to improve search speed and implemented a consistent UI across the Manager Portal.
Technology & development approach
The platform was built using a modern cloud-based architecture designed for scalability and performance.
Frontend: Angular
Backend: .NET
Database: SQL Server
Cloud Infrastructure: Microsoft Azure
Azure services such as Service Bus, Blob Storage, CDN, and AI-based content detection were integrated to ensure efficient data processing and fast content delivery.
The project follows an Agile development approach, enabling continuous improvements and iterative feature development.
Impact:
35%
Improvement in platform performance after migrating infrastructure to Azure.
50%
Reduction in API response time through SQL and search optimization.
40% faster
Advertisement search results due to improved database queries and API structure.
Case studies
